Pickit Blog

From Clippy to Co-Pilot: How AI Assistants Are Revolutionizing Our Marketing Work

When I started my career in marketing, we had Clippy, that iconic (and let's be honest, sometimes annoying) Microsoft Office assistant. As I look at my desktop today, I'm amazed at how far we've come. The AI assistants we now use are smarter, more intuitive, and genuinely helpful. In our marketing department, AI-powered co-pilots and agents have transformed how we work—helping us craft better content, streamline our ...

Beyond Automation: How AI Is Revolutionizing Creative Innovation in B2B Marketing

When I first started exploring artificial intelligence for our marketing team, I imagined it would...

AI and the Future of Branding: What Every Business Needs to Know

Branding isn't just about having a nice logo anymore—it's about creating memorable experiences,...

The AI Marketing Tech Stack: Tools Every B2B Marketer Should Use

Every marketer I know is looking for ways to do more with less. As budgets tighten and expectations...

AI-Powered Marketing: How I Leveraged Co-Pilots and Agents to Transform Our Efficiency

When AI co-pilots first emerged in our marketing department, I was skeptical. Would these tools...

Content Creation in the Age of AI: What's Next for Marketers?

AI isn't just a tool—it's fundamentally reshaping how we create, distribute, and optimize content. ...

Scaling Your Brand Without Losing Control: A Strategic Guide for B2B Marketers

As B2B companies scale, maintaining brand consistency becomes increasingly challenging. With AI...

AI vs. Brand Guidelines: How to Keep Your Brand on Track in the Age of AI

Brand guidelines have long served as the backbone of strong brand identity. But as AI-generated...

How to Maintain Brand Consistency in an AI-Driven World

In today's AI-driven marketing landscape, we're producing more content than ever before. While AI...

Brand Inconsistency Is Costing You More Than You Think - Here’s Why

If you’re anything like me, you want your brand to stand out. You want it to feel recognizable,...