In today's fast-paced marketing landscape, where every second counts, staying organized and maximizing productivity are crucial for marketing success. With the ever-increasing volume of digital assets, marketing managers face the daunting task of managing and utilizing their assets effectively.
In this article, we'll explore how you can improve your workflow, save valuable time, and yield a significant marketing ROI.
The never-ending asset management struggle
Marketing managers are always moving a vast array of digital assets around, most times manually. This is time-consuming, to say the least. Locating specific files, ensuring version control, and organizing assets across different channels become complex tasks requiring excessive effort.
Sarah, a typical Pickit customer, constantly juggled numerous digital assets to create compelling marketing campaigns. She used to spend hours searching through cluttered folders, sending emails back and forth for approvals, and manually resizing images for different platforms. As her team expanded and an increasing number of deadlines loomed, the manual process became increasingly overwhelming, draining her time and causing unnecessary delays.
The “let’s face it” moment
According to a McKinsey report, employees spend 1.8 hours daily searching and gathering information. That’s an average of around 9 hours per week.
Considering this report, Sarah wanted to end all the hours wasted searching, managing, sending, and assessing assets. She needed first to understand how much time she was investing in this type of activity before making a use case for it. Therefore, she crunched the following numbers:
|
Number of employees searching for assets |
40 |
|
Time searching for assets per month |
25 |
|
Average hourly rate |
$50 |
|
Total cost in $ per month |
$50,000 |
Sarah's conclusion from this exercise is that the company was “investing” around $50,000 for activities related to administrative tasks. She knew the same tasks could easily be managed by software that provides a centralized repository that streamlines asset management, making it easy to upload, categorize, and retrieve assets efficiently.
Mitigating costly collaborative activities
Every marketing team knows effective collaboration is at the heart of successful marketing campaigns. However, only a few are familiar with all the available solutions to mitigate this problem and improve the content management experience.
Marketing mistakes can be costly both in terms of budget and reputation. Digital asset management software is vital in limiting these risks by ensuring brand consistency and compliance. With centralized brand guidelines, access controls, and permissions, marketing managers can ensure that only approved and up-to-date assets are used in campaigns. This eliminates the risk of using outdated or incorrect assets, saving valuable time spent on rectifying mistakes.
Knowing the overall cost of search-related activities, Sarah created a business use case for buying a DAM solution.
|
|
Without DAM |
With DAM |
|
Employees searching for assets |
40 |
40 |
|
Time spent searching per month |
25 |
10 |
|
Average hourly rate |
$50 |
$50 |
|
Total cost in $ per month |
$50,000 |
$20,000 |
With Pickit, Sarah and her team dramatically reduced the time spent searching for documents and visual content. These numbers reported significant savings in reduced labor hours, decreased production costs, and improved operational efficiency. The specific return on investment depends on factors unique to each organization, but the overall impact of DAM software on cost reduction is undeniably substantial.
Taking your time back
Investing in DAM software can revolutionize the way marketing managers like Sarah manage their digital assets, resulting in significant time savings and improved efficiency.
By streamlining asset management, accelerating collaboration and approvals, facilitating content creation and repurposing, and mitigating costly mistakes, digital asset management, like Pickit, becomes an indispensable tool in the marketer's arsenal.
With instant search capabilities and customizable metadata, finding the right asset becomes a breeze, enabling marketing managers to reclaim countless hours they would otherwise spend in the abyss of disorganization.
If these words sound familiar to you, we embrace you to take the leap into the world of DAM software and unlock the true potential of your marketing operations. Your team's productivity, your brand's consistency, and your bottom line will thank you.