Revitalizing brand image

Advania leverages Pickit for modernization and efficiency

Advania, a leading IT solutions provider in nine countries, faced challenges related to outdated branding, fragmented systems, and an ineffective solution. They recognized the need for change and sought a solution to modernize their brand image and streamline communication efforts. After exploring various options, Advania discovered Pickit, a platform known for its simplicity and positive reputation. By leveraging Pickit's digital asset management platform, Advania successfully:

Challenge: "Struggling to modernize their brand image and unify their communication efforts"

Outdated branding

Advania's brand image felt stagnant and in need of modernization and refreshing. This highlighted the need to revamp its visual identity to stay relevant and appealing to its target audience.

Fragmented systems

Advania had separate platforms for email signatures and Office templates, which resulted in disjointed processes. This fragmentation created inefficiencies and made it difficult to maintain consistency in branding across different communication channels.

Ineffective solution

Advania had previously attempted to address these challenges with Brandmaster, but the solution proved costly and failed to meet expectations. This experience highlighted the importance of finding the right digital asset management solution that effectively addresses the organization's specific needs.

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Solution: "Overcoming branding challenges and enhancing efficiency"

The solution process that Advania undertook can be outlined as follows:

Recognition of challenges

Advania recognized its challenges in terms of outdated branding, fragmented systems, and an ineffective solution. They realized the need for a change to modernize their brand image, streamline processes, and find a more effective solution to meet their communication needs.

Exploration of options

To address these challenges, Advania embarked on a search for a suitable solution. During their exploration, they came across Pickit and the digital asset management platform that caught their attention due to its positive reputation and simplicity. This discovery sparked their interest, and they decided to investigate further.

Evaluation of Pickit

Advania found that Pickit was already installed in their system, indicating that it had been previously adopted within the organization. This led them to delve deeper into the features and benefits of Pickit, evaluating its potential as a solution to their challenges.

Onboarding and implementation

Unlike their previous experiences with complex implementations, Advania found Pickit's onboarding process to be straightforward and efficient. They went through the necessary steps to integrate Pickit into their system, ensuring a smooth transition and adoption of the platform.

By adopting Pickit, Advania consolidated its visual assets into a single platform, eliminating the need for separate systems and streamlining its processes. This consolidation allowed employees to access and use visual assets, such as images and templates, more efficiently and effectively.

Advania users

Outcome: "With Pickit, the future is bright"

After making the switch to Pickit, Advania experienced several benefits:

Streamlined processes

Pickit consolidated Advania's visual assets, eliminating the need for separate systems and reducing complexity. This streamlining of processes made it easier for employees to access and use the necessary visual assets for their communication needs.

Enhanced branding

With Pickit, Advania successfully revitalized its brand image, aligning it with its vision for a modern and engaging identity. This improvement in branding helped Advania present a more cohesive and appealing image to its target audience.

Improved efficiency

Pickit's intuitive platform accelerated workflow and reduced technical challenges, allowing team members to focus more on content creation rather than struggling with cumbersome processes. This improvement in efficiency enabled Advania to work more productively and effectively.

Advania's collaboration with Pickit demonstrates the value of finding a solution that simplifies processes and aligns with organizational goals. Empowered by Pickit's user-friendly approach, Advania is now exploring other dynamic tools and aims to enhance its visual storytelling capabilities further, continuing its journey towards a cohesive and engaging brand experience.