Framing Safety Right

About ASSP

When you’re the American Society of Safety Professionals (ASSP), there’s no room for slipping up - literally or figuratively. As the trusted advisor and go-to resource for occupational environmental, health, and safety (EHS) expertise, ASSP's 35,000+ members trust it to deliver top-notch education, industry-best guidance, and helpful resources. Whether it’s showcasing the latest safety gear or hosting industry-leading events, our mission is clear: Help workers return to their loved ones at the end of the day.

But what looks good in a photo doesn’t always reflect best or even safe practice. That’s why the photos have to follow some rules. An image of someone walking down the stairs without a handrail? Nope. A worker on a roof without fall protection? Another big nope. And don’t even ask us about hearing and eye protection.

With decades of visual content scattered across shared drives, websites and emails, managing it was more extreme sport than straightforward task.

"You know what’s rare? A tool that truly makes your job easier, Pickit does that."

Lauren Kalal
Lauren Kalal
Marketing and Communications Coordinator at ASSP

Challenge: Organizing the Mess

ASSP recognized a need to organize its broad collection of images — everywhere and nowhere all at once. Their previous solution lacked structure, and it was time to create order.

They also needed a way to confirm that images approved for use followed safety best practices — meaning no more untied boot laces or unprotected ears allowed! Oh, and did we mention the images had to be accessible to staff, members and volunteers — all while staying compliant with ASSP’s trusted safety advisor reputation?

 

Enter Pickit: Order Meets Safety Compliance

When ASSP came across Pickit, it was love at first search. The platform wasn’t just another tool; it was a system that integrated all the key elements. ASSP's users recognized it from the start.

 

"The facial recognition feature is incredible. I can identify members I’ve never even met — thank you, Pickit!"

Lauren Kalal
Lauren Kalal
Marketing and Communications Coordinator at ASSP
 

The Solution: Safety, Simplified

With Pickit, ASSP became a powerhouse in managing its digitals:

  • Tagging made easy: Batch tagging for 600 images in one go? Yes, please!
  • Safety first: Every image now meets safety standards thanks to streamlined approvals. No more earrings or flowing hair ruining the vibe.
  • Member love: ASSP’s 35,000 members can see themselves (literally) reflected in their events and materials.

And let’s not forget the archivist and librarian-level organization happening behind the scenes. 

 

"Pickit lets me maintain archival order while giving our team a simple, user-friendly interface. I get my taxonomy fix, and they get their images. Everyone wins."

Lauren Kalal
Lauren Kalal
Marketing and Communications Coordinator at ASSP

Results: Time Saved, Smiles Made

Pickit’s impact has been transformational. When ASSP needed a collection of heat stress safety images for a summer campaign, their team sourced everything they needed in just 15 minutes.

From social media posts to their monthly journal and member emails, they now have ready access to safety-compliant content that reinforces ASSP’s brand and values.

What’s Next?

The future looks bright—and highly organized—for ASSP. They are planning to:

  • Expand Pickit’s reach to their global chapters and communities.
  • House their marketing and communications guides in one central location to unify branding across ASSP’s chapters and communities.
  • Organize ASSP’s digitized archival assets in one unified and searchable location.
  • Integrate advertising assets for easier collaboration with sponsors.

Pickit, a very intuitive tool

For ASSP, Pickit isn’t just software; it’s a valued partner in keeping visuals (and ASSPs' reputation) as safe as their members’ workspaces. With intuitive features and a customer success team that exceeds expectations, Pickit is essential to ASSPs' operations.