Flexing the content muscle
Discover how Core Health & Fitness simplifies operations
Core Health & Fitness, a global leader in commercial fitness equipment, empowers fitness facilities and professionals with innovative, high-quality solutions. With a strong B2B focus, Core Health & Fitness serves over 100 countries, supported by a team of 1,700 professionals. Committed to its mission, they strive to be the industry partner of choice, promoting global health through exceptional fitness solutions and services.
Their lineup reads like a fitness hall of fame: StairMaster, Star Trac, Schwinn, Jacob's Ladder, Nautilus, and Wexer, all under one (very sturdy) roof. Steering their sales and marketing operations ship is James Young, making sure everything runs smoother than a treadmill in a gym without a "cooldown" button.
"Pickit's structure and features will allow us to finally streamline our content workflow, eliminate the confusion around file locations, and gain valuable insights into what content resonates most with our customers"
Challenge: Simplifying information access and enhancing distributor experience
James Young, a key figure in Core Health & Fitness, is leading the charge to tackle these challenges. As they navigated the complexities of their existing system, Toolbox 2.0, several pain points emerged that hindered efficiency and ease of use.
- Friction in accessing information: Toolbox 2.0 had users searching for more than a lost gym sock. It required users to know exactly where files were saved, making navigation cumbersome and time-consuming. Users often had to rely on others to locate files, causing unnecessary delays and frustration.
- Complexity for distributors: Global distributors, already juggling multiple systems, found learning and navigating Core Health & Fitness's system particularly challenging. New distributors faced repeated learning curves due to infrequent use, complicating their ability to access necessary information efficiently.
- Lack of metrics and feedback: The old system lacked essential features to track usage metrics such as file downloads and user interactions. No metrics meant no clue how often their resources were being used – talk about benching your data.
- Inefficiencies in content utilization: Valuable content often went unused, buried in hard-to-find folders. The company had no visibility into which content was being used or how frequently they were accessed, leading to significant inefficiencies.
Solution: Empowering efficiency
Core Health & Fitness found themselves sweating over Toolbox 2.0's quirks, prompting a quest for a more robust replacement aiming to enhance operational efficiency and user satisfaction globally.
- Improved accessibility and usability: Navigating the old system was like finding a dumbbell in a ball pit. Pickit is a smart and intuitive interface that ensures files are easily accessible, reducing frustration and saving valuable time.
- Better support for global distributors: Simplicity was key with distributors managing multiple platforms. The redesigned Pickit system offers a user-friendly experience that minimizes the learning curve, ensuring quick access to essential information whenever needed. It felt like switching from a complicated workout routine to a refreshing yoga session – less stress, more zen.
- Enhanced metrics and insights: Understanding content effectiveness was a challenge. Pickit provides comprehensive analytics, tracking metrics such as download statistics and search queries. This empowers Core Health & Fitness to optimize resources and make informed decisions based on real data.
- Effective content management: Organizing valuable content was a priority. Pickit centralizes content management with precision. It ensures high-value resources are easily searchable and readily available, streamlining operations and maximizing content utilization. No more digging through folders—just peak fitness content at your fingertips.
"The ability to centralize content, simplify access for Key Accounts through SSO, and gain valuable usage data makes Pickit a perfect fit for our needs and allows us to focus on what matters most - delivering top-quality fitness solutions to our global market."
Outcome: Pumping up the gains at Core Health & Fitness
Following the implementation of Pickit, Core Health & Fitness has witnessed a content management revolution. Users have welcomed Pickit with open arms, finding it intuitive and easy to navigate, minimizing the need for extensive training. The creation of an FAQ board and instructional videos has further empowered users to become self-sufficient in using the system.
Visually, the addition of images to folders has enhanced navigation, allowing users to identify and retrieve content more efficiently. The capability to create collections within Pickit has streamlined content organization, facilitating updates and maintenance.
Last but not least, with Pickit's seamless integration with PowerPoint and Word, Core Health & Fitness branding is as consistent as a spin class instructor's playlist.
Flexing for the future
The Core Marketing Team is expanding Pickit's usage to more partners and distributors, establishing specific boards for new content and product launches, and envisioning a centralized content hub akin to systems used by prominent brands. This strategic approach aims to optimize distribution channels further and elevate Core Health & Fitness's market presence.
In summary, Pickit has addressed immediate operational challenges and positioned Core Health & Fitness for sustained growth and enhanced collaboration across its global network.
Pickit, a very intuitive tool
With Pickit, The Core Marketing Team's employees can quickly find the assets they need, eliminating the time-consuming process of sifting through various tools, files, or emails. Learn how The Core Marketing Team quickly and easily built a DAM platform for real-time assets to stay on top of business needs.