A tale of growth, innovation, and global collaboration
How KraftPowercon and Pickit redefined asset synchronization
Established in 1935, KraftPowercon is a global leader offering solutions, products, services and drives innovation - within industrial power conversion.
With about 500 dedicated individuals at their Swedish headquarters and a global footprint, including offices in India, the U.S., Korea, and China, KraftPowercon is positioned for dynamic growth.
Currently, a considerable team drives the brand, with expectations of substantial growth, reflecting an exceptional annual increase that defies norms in the Swedish industrial landscape.
"Pickit's updates have been beneficial for us, coming naturally and making sense each time. This is exactly what we need, and even anticipating our future needs, Pickit has proven to be a great partner in helping us grow. It's every company's ideal approach, and we truly appreciate their proactive and responsive collaboration."
Challenge: Navigating growth pains - a global brand challenge
In 2021, Dima Brandt - Group Head of Brand and Marketing Communication - acknowledged a pressing issue - the organization was experiencing rapid growth without a tailored infrastructure to support its global brand operations effectively.
The global marketing team, as well as the one working in each business unit, were encountering significant obstacles in facilitating efficient remote access to their brand assets stored on-premises server infrastructure. The challenge was particularly pronounced when attempting to download large files, which consequently impacted productivity and collaboration among the remote team members. These growing pains pressed for a more streamlined and efficient global access solution.
Solution: Pickit, KraftPowercon growth partner
The pivotal moment in KraftPowercon’sjourney was the shift from local server infrastructure to Microsoft solutions. This transition was the catalyst for recognizing the potential synergy between their identity as a Microsoft-centric company and the need for a dedicated Digital Asset Management (DAM) solution.
In response to this gap, KraftPowercon turned to Pickit as the missing piece that seamlessly integrated with Microsoft's suite, offering a direct and effective means to manage all their assets and use cases:
- Pickit Office 365 integration allowed everyone at KraftPowercon the easy ability to search, find, and integrate assets directly into PowerPoint presentations and templates from Pickit without the need to shift across multiple platforms.
- Pickit Brand allowed the marketing team to convert their PDF brand guide into a web-based brand guide, creating an intuitive portal that is both visual and accessible.
- Pickit Boards allowed the teams to package the material for seamless sharing, whether they collaborated with internal or external stakeholders.
Outcome: Content beyond borders
Following Pickit's implementation at KraftPowercon, the marketing team experienced a significant reduction in questions, creating a more efficient and productive environment with instant access to the latest files.
The solution not only eased content distribution but also boosted the marketing team's productivity, maintaining a consistent and high-quality output with standardized presentation formats.
KraftPowercon is now extending Pickit's usage, initiating collaborations with partners in Germany, Turkey, and Poland. Dima Brandt, Group Head of Brand and Marketing Communication, is set to position the company as a pioneer in their field, leveraging Pickit as their all-in-one DAM platform.
Summary: Smart investments, strategic differentiation
KraftPoweron, in its growth journey, embraced a culture of smart investment. Rather than increasing man-hours indiscriminately, the company focused on creating structured processes and templates.
Peering into the future, KraftPowercon envisions leveraging Pickit as a strategic differentiator, providing them with a competitive edge in the industrial power supplies sector. The agility afforded by Pickit's capabilities positions the company as an innovator in brand recognition, allowing them to run operations more efficiently compared to competitors who may be lagging in the adoption of such sophisticated systems.