Forbes uses Pickit to simplify and stay on brand
Forbes Media is a global media, branding and technology company. See how
they use Pickit to improve asset distribution and brand consistency.
About Forbes Media
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com.
The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements.
Built-in stock image banks,
For organizations looking to expand their asset library with licensed photos, vector graphics, audio and video from stock image providers, Pickit has optional integrations that can be switched on or off to suit their needs. Providers include Shutterstock, Getty Images, Adobe Stock and Pickit Stock.
3 ways Pickit can boost productivity at your company
Safeguarding compliance across channels
85% of images downloaded from the search engines are unlicensed and illegal to use. For a company like Forbes, using visual assets that are both licensed and approved by the Brand Marketing Depot. is paramount. Pickit solves this by ensuring the relevant material is always at Forbes employees' fingertips.
A better way to distribute
your brand guidelines
Tired of colleagues creating content that’s bad for your brand? Pickit enables you to distribute company-approved logos, assets and visual guidelines so it’s easy for people to stay on brand.
Pickit helps Forbes to always stay on brand
The fact that Pickit is available to Forbes employees inside PowerPoint and Word means they always know where to find the latest content, leading to a noticeable reduction in requests for content to the Marketing Dept.
The availability of a centralized image library and asset management system has also helped empower employees across departments to actively engage in evolving their visual communication and becoming ambassadors for the Forbes brand.
Consistent brands perform 23% better
Businesses with clear and consistent branding perform 23% better than those without. Pickit can help you see the same results.
Schedule a live demo
Talk to a product specialist to see the solution in action and set up
your own asset library for your department or company.