Storytelling basics for PowerPoint

One simple way to use story structure is to divide your presentation into three acts and focus on connecting, explaining and activating.

1. Beginning – Connect
• Aim to get people identifying with what you’re saying
• Be personal and don’t waste time on background info
• Set the scene and show them you understand them
2. Middle – Explain
• Aim to get people identifying with what you’re saying
• Focus on what they need to know, not what you know
• Use chapters or a timeline for clarity
3. End – Activate
• Summarize and leave the audience wanting more
• Help them take the next step with clear action points
• Share a more detailed send-out version of your deck