What is Legally Cleared™?

A unique new model that guarantees every picture on the Pickit platform is 100% legal and 100% cleared. It's our way of saying visuals are compliant, licensed and free to use for anything. And we mean anything.


Sound too good to
be true?

It used to be, which is probably why people started “borrowing” images from search engines. So, we created a unique licensing model and screening process that's simpler and safer than anything else out there.

It combines the best in human curation and AI to ensure all images uploaded to Pickit have been professionally screened and approved. And the Legally Cleared™ licensing model means you never need to worry about all boring legal stuff like copyright, landmark protection, model releases, and attribution. We take care of all that so you don’t have to. That way, you get more time for more important things. Like your presentations.

Learn more about
Legally Cleared™

Want to know more? We've answered a few common questions below.


Why can't I just "borrow" images from a search engine?

The internet has made sharing visual content incredibly easy, but it comes at a cost. In fact, it's believed that up to 85% of images downloaded from the internet are either unlicensed or used illegally. For an organization, posting copyright- infringing content can lead to expensive and timeconsuming lawsuits.
Pickit makes it simpler for companies to stay compliant and minimize risk when working with images.

Everyone does it.
What’s the big deal?
Here’s a few reasons to stay away from stolen images:

  • The models never get notified so they can give their permission to use the image
  • The photographers don’t get credited or rewarded for their work
  • The user’s employer or organization can get sued for using unlicensed images

But does anyone
actually get caught?

Yes. And with stricter General Data Protection Regulation (GDPR) and more advanced image tracking just around the corner, ensuring employees use compliant content is vital.

2 cases of copyright infringement that made headlines:

  • Freelance photographer, Daniel Morel, won $1.2 million when he sued Getty Images and AFP for using photos he'd posted on Twitter without his consent.
  • In 2013, a photographer filed a lawsuit against BuzzFeed for using a photo he'd posted on Flickr in 2009. The photographer demanded damages totalling $3.6 million.

How does Pickit differ from other image providers?

There are plenty of image providers out there, and several different licensing models. The catch is that they can be both costly and complicated, and there are often hidden restrictions (see the comparison list above).

Our Legally Cleared™ model is different. It guarantees that Pickit images are always licensed and free to use for anything, so users never need to worry about hidden fees or unexpected fines for copyright infringement. And by providing access to compliant content in the channels where users want it, companies can eliminate the need to use search engines.

But Creative Common Zero already works for me

Creative Commons has been a great sharing license for the creative sector. However, it turns out their most popular license (there are several types of Creative Commons license) turns out not to be a license at all. CC0, or Creative Commons 0, refers to the most limited member of the Creative Commons family. And even the most comprehensive is less safe than Legally Cleared™.

For example, if there’s a person, an IP-protected landmark or a brand featured in the photo, CC0 doesn’t take any responsibility at all. Imagine a photographer takes a photo of you and posts it on their website. They add a CC0tag to the image and suddenly it shows up in search engines as Commercially Allowed, so someone finds it on Google or Bing and decides to use it for their digital marketing campaign. But you, the model, never got to give your consent or even received any sort of notification that the photo was being used. This shows very clear limitations with CC0.